Sentosa, Kresna Ajidharma and Tondo, Anthon Stevanus (2020) Impact of Customer Experience Towards Brand Reputation in Fast Casual Dining Restaurant, Case Study of Middle-Eastern Restaurants in South Tangerang City. Bachelor thesis, Swiss German University.

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Abstract

Brand Name and reputation is a big concern for every business enterprise in this modern days. Especially with the rise of Millennials population in the world that generally tend to follow more trendy lawful lifestyle in their life and in Indonesia especially, which is one of the biggest Muslim Countries in the world (87% Moslem Population). This fact, alongside with the rise of investment and number of Middle-eastern tourist influx to Indonesia make Indonesia in the future to be a hotspot for Halal Tourism that of course, In order to please their array of customers need to maintain good Customer Experience and Good Brand Reputation. This research aims to find out how much Customer Experience will affect Brand Reputation in Middle-Eastern Fast Casual Dining Restaurants in Indonesia, especially in South Tangerang City area by using causal analysis method. The sample comprises of 140 respondents that already filled the online questionnaires for data collection. SPSS program was used for both pre-test and post-test. This research discovers positive relationship between Customer Experience and Brand Reputation in Middle-Eastern Fast Casual Dining Restaurants in South Tangerang City based on the data collected and analyzed using Online Questionnaire & SPSS.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Customer Experience; Brand Reputation; Price to Quality Value; F&B Industry; USP Originality; Middle-Eastern Restaurants
Subjects:	H Social Sciences > HF Commerce > HF5823 Branding (Marketing) T Technology > TX Home economics > TX901 Hospitality industry T Technology > TX Home economics > TX946.5 Food service
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Faisal Ifzaldi
Date Deposited:	02 Nov 2020 14:09
Last Modified:	02 Nov 2020 14:09
URI:	http://repository.sgu.ac.id/id/eprint/1919

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