Pramesty, Ignatia Andari and Nawangwulan, Irma Martlani (2014) The Interaction Between Transformational Leadership, Internal Branding and Employee Based Brand Equity: A Case Study in Dafam Hotels. Bachelor thesis, Swiss German University.

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Abstract

Transformational leadership has been researched to influence significantly on internal branding and employee brand support. However, a few research can be discovered on employee based brand equity as the outcomes of internal branding. Thus, the purpose of this research is to analyze the relationship between transformational leadership and internal branding, and examine the interaction between internal branding and employee based brand equity in the hotel industry. Quantitative data in form of questionnaires were distributed to 100 employees of Dafam Hotels and 92 of them were usable. Structural Equation Modeling (SEM) was applied to produce path diagram, regression weights and model fit to analyze the research model. The results show that the influence of transformational leadership towards internal branding is 100% and the impact of internal branding on employee based brand equity is also 100% in Dafam Hotels. Therefore, it is concluded that there is a significant influence of transformational leadership towards internal branding and there is a significant impact of internal branding on employee based brand equity.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Transformational Leadership, Internal Branding, Employee Based Brand Equity, Hotel Industry
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD57 Leadership H Social Sciences > HF Commerce > HF5549 Personnel management H Social Sciences > HF Commerce > HF5823 Branding (Marketing) T Technology > TX Home economics > TX901 Hospitality industry T Technology > TX Home economics > TX911 Hotel management
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Faisal Ifzaldi
Date Deposited:	22 Jul 2021 15:45
Last Modified:	22 Jul 2021 15:45
URI:	http://repository.sgu.ac.id/id/eprint/2088

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