Wijaya, Mariansyah Firman and Soeprapto, Vishnuvardhana S. (2014) Impact of Scuba Diving Tourism in Komodo National Park, Indonesia Towards Tourist Satisfaction. Bachelor thesis, Swiss German University.

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Abstract

The purpose of this research is to know the effect of cognitive disconfirmation, cognitive expectation and emotional experience to customer satisfaction. It focuses on case study of Komodo National Park, Indonesia. Consequently, the research method used a quantitative research. It was supported with primary data from a questionnaire using Likert scale that was collected from 100 respondents from divers, and secondary data from journals, books, and other sources. As the result, it is proven from the fvalue is 38.045 while the value of ftable for n = 100 is 2.46. 38.045 > 2.46 with the significant level of 0,000 because 0,000 < 0,05, referring to this, it can be stated that cognitive disconfirmation variable (X1), emotional experience (X2), cognitive expectation (X3) all together has a positive influence to the customer satisfaction (Y). While the value of R Square (R2) is 0.543. It identifies that 54.3% Cognitive Disconfirmation (X1 Variable), Emotional Experience (X2 Variable), Cognitive Expectation (X3 Variable) simultaneously have a significant positive influence to the Tourist Satisfaction (Y Variable) while 45.7% is influenced by other factors.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Cognitive Disconfirmation, Emotional Experience, Cognitive Expectation, Tourist Satisfaction
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > Tourism--Marketing H Social Sciences > HF Commerce > HF5415 Consumer Behavior > HF5415.335 Consumer satisfaction T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Faisal Ifzaldi
Date Deposited:	22 Jul 2021 15:47
Last Modified:	22 Jul 2021 15:47
URI:	http://repository.sgu.ac.id/id/eprint/2093

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