Christy, Claudia and Puteri, Maria Dewi P. T. Gunawan and Marpaung, Abdullah Muzi (2021) Indonesian Market Potential of Cymbopogon Citratus and Zingiber Officinale Based Products that Control Blood Sugar Levels. Bachelor thesis, Swiss German University.

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Abstract

The purpose of this research is to determine the market potential of lemongrass and ginger based products that control blood sugar levels through literature review of population types that benefit from blood sugar control, the safety and efficacy of Cymbopogon citratus and Zingiber officinale in blood sugar control, existing products, and the product’s selling points. Market research is also done to determine consumers’ interest using market survey results of primary and secondary research. It was found that various population types such as PCOS patients or healthy individuals with certain health concerns are able to benefit from tight glycemic control. The general pattern for consumers’ interest in this product is high and so far, there is no existing lemongrass and ginger products with claims for blood sugar control sold in the Indonesian market. Furthermore, it was found that Cymbopogon citratus and Zingiber officinale are effective and safe in controlling blood sugar levels. Moreover, this product has unique selling points and there are no competitors as of yet. Therefore, it can be concluded that lemongrass and ginger based products that controls blood sugar levels have a good market potential. Keywords: Cymbopogon Citratus, Zingiber Officinale, Glycemic Control, Herbal Products, Literature Review, Market Research, Market Potential

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Cymbopogon Citratus, Zingiber Officinale, Glycemic Control, Herbal Products, Literature Review, Market Research, Market Potential
Subjects:	R Medicine > RM Therapeutics. Pharmacology > RM666 Herbs--Therapeutic use R Medicine > RM Therapeutics. Pharmacology > RM666 Herbs--Therapeutic use > RM666.2 Herbal medicine R Medicine > RS Pharmacy and materia medica > RS160 Plant extracts T Technology > TP Chemical technology > TP368 Food processing and manufacture
Divisions:	Faculty of Life Sciences and Technology > Department of Food Technology
Depositing User:	Faisal Ifzaldi
Date Deposited:	04 Jan 2022 04:29
Last Modified:	04 Jan 2022 04:29
URI:	http://repository.sgu.ac.id/id/eprint/2272

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