Ethan, Juan Osbert and Simorangkir, Deborah Nauli and Bustaman, Yosman (2022) ANALYSIS OF AUDIENCE RECEPTION OF SYMBOLIC GENDER ROLES IN DOVE'S CAMERON'S "BREAKFAST" MUSIC VIDEO. Bachelor thesis, Swiss German University.

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Abstract

Media representation defines social reality by virtue of meanings negotiated through symbols, creating symbolic boundaries that define identities, one of which is gender. Symbolic boundaries of gender have revolved around the roles of masculinity and femininity, much of which were socialized by the media. Dove Cameron's music video for "Breakfast" (2022) challenges these symbolic boundaries by portraying boundary-crossing through the role reversal of men and women. Using Stuart Hall's Reception Analysis, this study sought to evaluate the way messages of symbolic gender boundaries are portrayed, how audiences respond to modern representations of gender boundaries, as well as to compare and contrast the way male and female audiences. Data was collected from two focus group discussions separated by the participants' self-identified gender. This research found that younger audiences, whether male or female, react positively and are receptive to the messages of gender boundary-crossing, and they actively reconstruct the symbolic boundaries of gender.

Item Type:	Thesis (Bachelor)
Subjects:	M Music and Books on Music > M Music
Divisions:	Faculty of Business Administration and Communication > Department of Communication and Public Relations
Depositing User:	Mr Arinton Sinaga
Date Deposited:	10 Dec 2024 08:09
Last Modified:	10 Dec 2024 08:09
URI:	http://repository.sgu.ac.id/id/eprint/2674

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