Arden, Antonio and Adam, M. Riyadh Rizky and Hidayat, Nila Krisnawati (2020) FACTORS INFLUENCING HOUSEHOLD'S INTENTION TOWARDS WASTE SORTING IN JABODETABEK REGION. Bachelor thesis, Swiss German University.

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Abstract

Unsorted waste has been a problem to the society, where they get disposed in the landfill and cannot be recycled again or they get thrown in a river or streets, damaging the environment. The corrugated box industry is also affected by the lack of sorted waste that has been collected from households, they cannot recycle the waste papers that has been disposed, since it has been mixed up by other waste and damaged the raw materials. This due to the lack of behaviour intention to do household waste sorting in Indonesia, especially around Jabodetabek region. The purpose of this research is to investigate the factors influencing household's intention towards waste sorting which are Attitude, Subjective Norms, Perceived Behavioural Control, Environmental Concern and Personal Moral Obligation. The unit of observations of this research are Indonesians that lives in Jabodetabek region within the age from 18 years old and above. There are 179 responses that passed the screening questions and eligible and qualified to answers the questionnaires. The findings resulted that Subjective Norms, Perceived Behavioural Control, and Personal Moral Obligation are positively influenced with Behavioural Intention. In contrast, Attitude and Environmental Concern does not positively influenced Behavioural Intention.

Item Type:	Thesis (Bachelor)
Subjects:	H Social Sciences > HF Commerce > HF5415 Consumer Behavior
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Mr Arinton Sinaga
Date Deposited:	12 Dec 2024 07:16
Last Modified:	12 Dec 2024 07:16
URI:	http://repository.sgu.ac.id/id/eprint/2755

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