THE INFLUENCE OF PRICE, SERVICE QUALITY AND LOCATION TOWARD CUSTOMER DECISION VISITING MERCURE JAKARTA ΡΑΝΤΑΙ INDAH KAPUK

Sukardi, Samudra and Munawaroh, Munawaroh and Hidayat, Nila K. (2020) THE INFLUENCE OF PRICE, SERVICE QUALITY AND LOCATION TOWARD CUSTOMER DECISION VISITING MERCURE JAKARTA ΡΑΝΤΑΙ INDAH KAPUK. Bachelor thesis, Swiss German University.

[img] Text
HTM_Samudra Sukardi_1.pdf
Restricted to Repository staff only
Download (507kB)
[img] Text
HTM_Samudra Sukardi_2.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
HTM_Samudra Sukardi_3.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
HTM_Samudra Sukardi_4.pdf
Restricted to Repository staff only
Download (2MB)
[img] Text
HTM_Samudra Sukardi_5.pdf
Restricted to Repository staff only
Download (246kB)
[img] Text
HTM_Samudra Sukardi_REF.pdf
Download (3MB)
[img] Text
HTM_Samudra Sukardi_TOC.pdf
Download (923kB)

Abstract

Hotel industry has become one of the developing and growing sectors in hospitality service sector, especially in Indonesia. Nowadays, hotel industry is competing with each other with their own uniqueness and specialty to create the best hotel that can stand out compare to any other. Apart from have own uniqueness and specialty, hotel need to consider the price, service quality and location of the hotel. This research is aimed to analyze the influence of Price, Service Quality and Location toward the Customer Decision visiting Mercure Jakarta Pantai Indah Kapuk. By applying a quantitative method using SPSS software. 160 respondents who ever visit Mercure Jakarta Pantai Indah Kapuk were obtained. Data processing techniques are done by descriptive analysis, classical assumption test and hypothesis testing. The results shows that Price and Location has an impact toward customer decision and Service Quality has no impact toward customer decision Mercure Jakarta Pantai Indah Kapuk.

Item Type: Thesis (Bachelor)
Subjects: T Technology > TX Home economics > TX911 Hotel management
Divisions: Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User: Mr Arinton Sinaga
Date Deposited: 13 Dec 2024 07:53
Last Modified: 13 Dec 2024 07:59
URI: http://repository.sgu.ac.id/id/eprint/2778

Actions (login required)

View Item View Item