Sulistiowardana, Hanif Dharma and Galinium, Maulahikmah and Mukadis, Panji (2017) Effect of E-marketing: Implementation of Internet Marketing in Food and Beverages Industry (Case Study: Fivafood). Bachelor thesis, Swiss German University.

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Abstract

The invention of the internet has forced marketing to change into more online oriented environment rather than the traditional approach as a way of going forward, by helping business to grow larger by increasing traffic, increasing conversion as well as sales. This research examines what are the implications of implementing internet marketing into a food and beverages industry by using an Indonesian Frozen Food Company: Fivafood as the case study, and see the impact internet marketing gave to the business. This research is done by using Situation, Objective, Strategy, Tactics, Action, Control (SOSTAC) and Reach, Act, Convert, Engage (RACE) marketing framework, and mainly utilize social media as a promotional tool for the marketing. As a result, affiliate and paid advertising are the two most influential channel in terms of reaching more people. The result shows that the strategy manages to increase the number of people reach on social media and generate interest on Fivafood’s brand and products especially on Facebook, increase the number of new people that visit the website and increase sales profit with the exception on the last month of theexperiment.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Internet Marketing; Social Media; Analytics; Business; Online Shop
Subjects:	H Social Sciences > HF Commerce > HF5410 Marketing T Technology > TP Chemical technology > TP500 Fermentation industries. Beverages. Alcohol
Divisions:	Faculty of Engineering and Information Technology > Department of Information Technology
Depositing User:	Astuti Kusumaningrum
Date Deposited:	12 May 2020 09:22
Last Modified:	12 May 2020 09:22
URI:	http://repository.sgu.ac.id/id/eprint/286

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