Sastradiwirya, Rayi and Abadi, Fiter (2019) Strategic Management Analysis of 3-Stars Rated Hotels and Resorts in Anyer: A Case Study of the Impact of Tsunami on Sales Performance. Bachelor thesis, Swiss German University.

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Abstract

The aim of this paper is to determine the SWOT Analysis of the 3-stars rated Hotels and Resorts in Anyer which is Patra Comfort Anyer, Nuansa Bali Hotel, Anyer Cottage, and Allisa Resort, to develop an appropriate strategy for 3-star rated hotels and resorts in Anyer regarding the condition after the Tsunami hit Anyer. This research adopted the descriptive qualitative approach. The result is coming from both primary data which is coming from in-depth interview with the hotel representatives and secondary data coming from journal, news, and field observation. Findings show that with the current condition of the hotel, the appropriate strategy to choose is Market Penetration. In conclusion, a set of suggestion was given to solve problems that might come from external and internal factors. Also, the best strategy was recommended in order to support Hotel’s sustainability in current condition.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Strategic Management ; Strategic Planning ; SWOT Analysis ; 3-stars Rated Hotels ; Hotel
Subjects:	H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HG Finance > HG4001-4285 Finance management. Business finance.
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Adityatama Ratangga
Date Deposited:	18 May 2020 02:27
Last Modified:	18 May 2020 02:27
URI:	http://repository.sgu.ac.id/id/eprint/344

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