Suryaputra, Aditya and Mbouw, Esa Theodore (2019) The Impact of Store Atmosphere Towards Customer Loyalty: A Case Study of Tamper Coffee BSD, Serpong. Bachelor thesis, Swiss German University.

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Abstract

Visiting coffee house is now becoming a lifestyle in Indonesia. Because of this, customers do not only choose a coffee house or cafe based on the taste, price, service, quality on the food and beverage but also considering the atmosphere as a place to dine. From business point of view, to win fierce competition in attracting more customers to visit and keep them, differentiation needs to be made. Store atmosphere can become one way to distinguish between competitors. However, some businesses tend to ignore the atmosphere as a marketing tool. This study aims to find the impact of store atmosphere and customer satisfaction as an intervening variable on customer loyalty. This is a quantitative research and uses questionnaire to obtain its data. total of 115 questionnaires are completed from customers who have visited Tamper Coffee BSD for more than once. The data is being processed with IBM SPSS to check the validity and reliability for the pre-test questionnaires. Furthermore, SEM PLS:WarpPLS 6.0 is used to process 115 data from the questionnaires for post – test. The result of this study shows that store atmosphere has a relationship of 51,1% from store atmosphere towards customer loyalty. This research also provides suggestions for store atmosphere to achieve customer loyalty in Tamper Coffee BSD such as maintaining comfort inside the property so that it will create positive word of mouth and recommendations.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Store Atmosphere ; Exterior ; General Interior ; Room Layout ; Interior Point of Purchase Display
Subjects:	H Social Sciences > HF Commerce > HF5415 Consumer Behavior T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Adityatama Ratangga
Date Deposited:	19 May 2020 03:06
Last Modified:	19 May 2020 03:06
URI:	http://repository.sgu.ac.id/id/eprint/434

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