Pratama, Leonardus Gede Rama and Halim, Hasniati (2018) The Impact Of Price And Product Quality Towards Consumer Buying Decision At PT. XYZ. Bachelor thesis, Swiss German University.

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Abstract

Indonesia have a potential in mining industry, it affect to the Indonesia citizens that want to grab that opportunity. The potential in mining industry making the number of arises company that engaged in the industry of mining. Therefore, there are competition in order to grab the potential. Extent to the number of company in the mining industry who establish from long ago, PT. XYZ begin to compete in the mining industry as a new comers. The company want to grab the market and compete with the competitors around. In this case, there are two independent variables that have impact to the independent variable. Price and product quality as an independent variable give impact to the consumer buying decision. The purpose of this research is to acknowledge the important factor to focus on as a new comers in the market. The results of the research shows price and product quality give impact to the consumer buying decision, in other hand product qualiy give more significant impact rather that price to the consumer buying decision.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Price; Product Quality; Consumer Buying Decision; Organizational Buying Behaviour; Mining Industry
Subjects:	H Social Sciences > HB Economic Theory > HB221 Price H Social Sciences > HF Commerce > HF1040 Commodities. Commercial products H Social Sciences > HF Commerce > HF5437 Purchasing. Selling. Sales personnel
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Astuti Kusumaningrum
Date Deposited:	19 May 2020 03:15
Last Modified:	19 May 2020 03:15
URI:	http://repository.sgu.ac.id/id/eprint/574

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