Pratama Z., M. Adnan and Simatupang, Parhimpunan (2018) Analyzing The News Reader Regarding Digitization And Social Media Usage Towards Customer Preference, A Case Study : Kompas Media. Bachelor thesis, Swiss German University.

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Abstract

As the development of technology is fast and constantly changing, many technologies change how people behave. Technologies also change the way people share and receive information, especially in media sectors. People are now able to get information easily from their gadget and in almost everywhere. Because of the ease of acquiring information, the number of newsreaders also increasing at the same time. The purpose of this study is to analyse the effect of digitization and social media that causes the number of people who have interest in reading news increase rapidly. The results were achieved by distributing the questionnaire to 175 samples in JABODETABEK area, and the result was processed using SPSS software. Based on the statistics result Digitization and Social Media Usage has a significant impact as 31.1% and 68.2% towards Consumer Behavior of newsreader. Meaning, Consumer Behavior it can be also measured by Digitization and Social Media Usage. In this case, the utility of social media and digitization for media company these days is crucially important. Because, media industries have to compete with others since the number competitor is kept increasing.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Digitization; Social Media Usage; Consumer Behavior; News; Kompas Media
Subjects:	H Social Sciences > HF Commerce > HF5415 Consumer Behavior H Social Sciences > HM Sociology > HM742 Online social networks
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Astuti Kusumaningrum
Date Deposited:	19 May 2020 03:17
Last Modified:	19 May 2020 03:17
URI:	http://repository.sgu.ac.id/id/eprint/575

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