Irfan, Rifqi Jafar and Abadi, Fiter (2018) The Analysis Purchase Decision Factor In Creative Technology In The Case Of PT. Hologram Indonesia. Bachelor thesis, Swiss German University.

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Abstract

As an emerging Creative technology Industry, Hologram Indonesia is considered to be the future high-tech company that would be used by every clients, especially the millennials who are tech-savvy and would be utilized in a lot of different industries. Even though scholars, experts, and previous researches have predicted that digital payment method would be the future payment system, the utilization have not been much including the advertisement and business , even for company who are the ones that improving the performance. To close the gap, this research extended the Technology Acceptance Model by adding a bit of Consumer Behavior theory that are packed in one variable. The study results suggested that norms, lifestyle, and influence from others that are packed as the new one variable has the most impact on the intention of Business clients. Theoretical implications and further recommendation are based on the findings of this research.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Creative Technology; Creative industry High -Tech.Purchase Decision
Subjects:	H Social Sciences > HF Commerce > HF5437 Purchasing. Selling. Sales personnel
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Astuti Kusumaningrum
Date Deposited:	22 May 2020 03:28
Last Modified:	22 May 2020 03:28
URI:	http://repository.sgu.ac.id/id/eprint/595

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