Ilene, Evania Ivena and Saraswati, Muninggar Sri (2018) Uses And Gratifications Of Youtube Among University Students In Tangerang. Bachelor thesis, Swiss German University.
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Abstract
YouTube is the largest and the most popular video watching platform among Indonesian youth. The popularity of the platform was due to, among other things, its broad and diverse range of contents. This thesis seeks to know and understand the motives and gratifications of Indonesian youth, most specifically the university students in Tangerang, in accessing YouTube. By conducting Focus Group Discussion twice with a total of 14 university students in Tangerang and In-Depth Interviews with 2 YouTubers, it has been found that their main motive in accessing YouTube is surveillance motive, or information seeking. In addition, two main gratifications that they sought in accessing YouTube are cognitive need, referring to the desire of acquiring information or knowledge; and affective need, which means the desire of pleasurable experience or to be entertained.
| Item Type: | Thesis (Bachelor) |
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| Uncontrolled Keywords: | YouTube; Uses and Gratifications; Youth; YouTuber; YouTube Content |
| Subjects: | H Social Sciences > HM Sociology > HM851 YouTube (Electronic resource) |
| Divisions: | Faculty of Business Administration and Communication > Department of Communication and Public Relations |
| Depositing User: | Astuti Kusumaningrum |
| Date Deposited: | 19 May 2020 14:51 |
| Last Modified: | 19 May 2020 14:51 |
| URI: | http://repository.sgu.ac.id/id/eprint/608 |
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