Ferranda, Ellen and Munawaroh, Munawaroh (2018) The Impact Of Visual Media In Social Media As A Destination Promotional Tool Towards Tourist’s Decision Making Process In The Context Of Destination Image Case: Kepulauan Seribu. Bachelor thesis, Swiss German University.

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Abstract

Kepulauan Seribu has had difficulties to meet the target number of visitors since 2015 even after being chosen as one of the top 10 priority destination in Indonesia. Therefore, this research is dedicated to find out if the promotional activities of visual media in social media have an impact towards tourist’s decision-making process by using destination image as the mediation. The research is conducted by using online questionnaires and using snowball and convenient technique in Jakarta. The data was analyzed in SPSS system to retrieve the result. The result of this study is that visual media in social media doesn’t have to go through destination image to have an impact towards decision-making. However, destination image has a huge impact towards decision-making process. Therefore, it is concluded that even though visual media promotion of Kepulauan Seribu in social media doesn’t have to be mediated by destination image, decision-making process of a tourist is hugely influenced by destination image.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Visual Media; Social Media; Destination Image; Decision-Making; Tourist’s Behavior
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > Tourism--Marketing G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HF Commerce > HF5415 Consumer Behavior H Social Sciences > HM Sociology > HM742 Online social networks
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Astuti Kusumaningrum
Date Deposited:	27 May 2020 15:36
Last Modified:	27 May 2020 15:36
URI:	http://repository.sgu.ac.id/id/eprint/700

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