Sukandar, Bernhart Farras and Galinium, Maulahikmah and Mukadis, Panji (2016) Analysis, Design And Implementation Of A Digital Marketing Strategy For Ecommerce (Case Study: Merekindonesia.Com). Bachelor thesis, Swiss German University.

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Abstract

Digital Marketing has been an important marketing tool for Startup Company to help growing the business larger by increasing traffic, increase conversion & improving sales. This research examines the application of 6 digital marketing channels (SEO, Online Advertising, Affiliate Marketing, Video Marketing, Social Media and Email Marketing) to an Indonesian Startup Ecommerce Company: MerekIndonesia.com to see real time digital marketing strategy impact. While MerekIndonesia.com still in the startup phase MerekIndonesia.com use Reach phase from RACE framework this thesis can do conduct brand and content performance measurements, it is targeting Unique Visitors, New Visitors, Brand/direct Visits, Audience Share/Share of Audience, Key Sites, Follower or Fan Volumes, Share of search, Inbound Links, and Referring domains. The target is reached and from 6 digital marketing channel, online advertising channel is the most effective because it can create a lot of visitors in a short amount of time. MerekIndonesia.com can be implemented with 6 digital marketing channel and reach the target with corresponding digital marketing strategy.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	RACE Framework; Digital Marketing; SEO; Online Advertising; Affiliate Marketing
Subjects:	H Social Sciences > HF Commerce > HF5415 Consumer Behavior H Social Sciences > HF Commerce > HF5548 Electronic commerce T Technology > T Technology (General) > T58.5 Information technology
Divisions:	Faculty of Engineering and Information Technology > Department of Information Technology
Depositing User:	Astuti Kusumaningrum
Date Deposited:	07 Oct 2020 14:39
Last Modified:	07 Oct 2020 14:39
URI:	http://repository.sgu.ac.id/id/eprint/913

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