Zulbakri, Rendinova and Dahlan, Kandi Sofia S. (2011) An Analysis of Business Strategy To Compete in The Same Business Industry: Competitive Advantage of Aviation Industry in Indonesia “The Case Study of Garuda Indonesia in Comperison To Air Asia Indonesia”. Bachelor thesis, Swiss German University.

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Abstract

Aviation industry has shown an increase in the industrial area and makes it as a promising business area. The numbers of airlines operator has and creating a high competition in the aviation industry. The purpose of this research is to examine the effectiveness of competitive advantage as the business strategy in the aviation industry in Indonesia. The methodology of this research will be conducted by qualitative and quantitative data. The qualitative data will be gathered through observation, industrial data and logical explanation. The quantitative data will be collected through survey that will be distributed to airlines customers. Further more, the result from data collected and analysis will be based in making the conclusion. It can be concluded that different 4Ps in each company can be the competitive advantage of the strategy resulting different revenues. Recommendation for the object of the research also will be provided at the end of the study.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Business Strategy; Aviation Industry; Marketing Mix 4Ps
Subjects:	H Social Sciences > HE Transportation and Communications > HE9761 Air transportation. Airlines H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5410 Marketing
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Astuti Kusumaningrum
Date Deposited:	16 Mar 2021 03:26
Last Modified:	16 Mar 2021 03:26
URI:	http://repository.sgu.ac.id/id/eprint/1104

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