Paramitha, Grace and Sinaga, Junaidi (2012) A Market Study of Residential LED Lighting: The Perceived Characteristics of Innovations (PCI) Influenced on Intention to Use Home LED Lightning. Bachelor thesis, Swiss German University.

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Abstract

The purpose of this research is to investigate the residential-market‟s awareness level towards LED lights and to identify which innovation-characteristics (PCI) that has significant influences over the potential adopters‟ intention to use (adopt). The data collection, involved the distribution of 300 questionnaires to people with interest to purchase light bulbs for their home; out of the 300 questionnaires, only 103 data can be processed using SPSS ver.16 for both descriptive and statistical analysis. The result shows that the awareness level for household LED lights innovation is very low (34%), comparing to the awareness level of LED light technology (94%). All the observed PCIs (relative advantage, compatibility, image and cost) have significant direct influence to attitude and indirect influence towards the intention to use. Amongst the variable, Compatibility has the strongest influence followed by Cost and latter Relative Advantages and last Image. PCIs can be predictors for the intention to use the innovation.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Diffusion of Innovation; LED Lights; Energy-efficiency; PCI; Marketing Mix
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD9502 Energy consumption H Social Sciences > HF Commerce > HF5410 Marketing
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Astuti Kusumaningrum
Date Deposited:	17 Mar 2021 06:08
Last Modified:	17 Mar 2021 06:08
URI:	http://repository.sgu.ac.id/id/eprint/1159

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