Sitompul, Gladys Marcella Rotua and Soeprapto, Vishnuvardhana S. (2016) Effect of Promotional Mix on Consumer Decision to Stay at Hotel Case Study: X Hotel in South Tangerang. Bachelor thesis, Swiss German University.

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Abstract

The main purpose of this research is to analyze the effect of promotional mix (advertising, personal selling, sales promotion, direct marketing, public relation) on consumer decision of X hotel in South Tangerang and which of promotional mix has the strongest effect on promotional mix. This research is a causal study and it use quantitative. Therefore, the data gained from primary and secondary data. Finding of this research is that promotional mix affected on consumer decision. This has been proven by ANOVA that the sig is 0.000 means less than alpha 0.1. For the second hypothesis the strongest effect on promotional mix is found to be Public Relation. This has been proven by T table showed that the partial correlation of public relation is 0.438.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Promotional Mix; Public Relation; Advertising; Hotel; Consumer Decision.
Subjects:	H Social Sciences > HF Commerce > HF5410 Marketing T Technology > TX Home economics > TX901 Hospitality industry T Technology > TX Home economics > TX911 Hotel management
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Atroridho Rizky
Date Deposited:	16 Jul 2020 13:18
Last Modified:	16 Jul 2020 13:18
URI:	http://repository.sgu.ac.id/id/eprint/1197

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