Latif, Cynthia Angelina and Hidayat, Nila K. and Pasasa, Linus (2015) Strategic Innovation to Enhance Small – Medium Sized Enterprises Performance: A Case Study of Batik Banten. Bachelor thesis, Swiss German University.
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Abstract
Strategic innovation is vital in running a business to develop and to enhance SMEs performance. The purpose of this study is to measure both tangible and intangible factors and its impact towards SMEs performance. This study is a descriptive research which is supported by both qualitative and quantitative methods. Qualitative data is gathered through Focus Group Discussion (FGD) and in-depth interviews, while quantitative data is gathered by distributing questionnaires. The data is analysed through Structural Equation Modelling (SEM). The findings show that strategic innovation has a very strong impact towards SMEs performance of Batik Banten with tangible factors as a stronger contributor.
| Item Type: | Thesis (Bachelor) |
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| Uncontrolled Keywords: | Strategic Innovation; Creative Industry; Batik Banten; SMEs Performance |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30 Knowledge management > HD30.28 Strategic planning H Social Sciences > HF Commerce > HF5001 Business |
| Divisions: | Faculty of Business Administration and Communication > Department of Business Administration |
| Depositing User: | Atroridho Rizky |
| Date Deposited: | 04 Dec 2020 14:40 |
| Last Modified: | 04 Dec 2020 14:40 |
| URI: | http://repository.sgu.ac.id/id/eprint/1561 |
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