Fadliana, Alia Noor and Perangin-angin, Loina Lalolo K. (2015) Analyzing the Effectiveness of Public Relations Strategy of Tata Motors Indonesia to Increase its Positive Corporate Image. Bachelor thesis, Swiss German University.

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Abstract

The number of passenger cars had increased from 1.7 million in 1993 to 11.4 million in 2013. In addition, the increasing middle-class number in Indonesia makes it possible for the number to keep rising. This can be seen as opportunity for foreign industry to enter Indonesia, not to mention from the automotive industry. One of the new comers in the automotive market is an automotive manufacturing company from India, Tata Motors Limited. Tata Motors Limited is one of the world’s largest commercial vehicle manufacturers. They have a long-term commitment to create Indonesia their second largest market after India. Before reaching their main mission in Indonesia, in the initial year, it is important for a new brand to develop their corporate image. The result of this research shows that Tata Motors Indonesia is successful in achieving two corporate images that they are pursuing, in three years of officially entering Indonesia.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Public Relations; Public Reations Strategy; Image; Corporate Image; Tata Motors Limited; Tata Motors Indonesia; India.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD59 Public relations
Divisions:	Faculty of Business Administration and Communication > Department of Communication and Public Relations
Depositing User:	Atroridho Rizky
Date Deposited:	05 Nov 2020 11:56
Last Modified:	05 Nov 2020 11:56
URI:	http://repository.sgu.ac.id/id/eprint/1593

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