The Relationships of Trust, Product Attractiveness, and Technology Features Towards Technology Acceptance Model in The Case of Vending Machine

Rabbani, Alwan Raihan and Musa, Soebowo (2020) The Relationships of Trust, Product Attractiveness, and Technology Features Towards Technology Acceptance Model in The Case of Vending Machine. Masters thesis, Swiss German University.

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Abstract

Technology has influenced businesses in various ways by providing a tool for business to develop its activities further level. In retail industry, one of the technology developments is business automation through software integration enabling retail stores to become fully automated providing convenience for their customers. The most well-known retail automation is vending machine with the application in retail for selling food and beverages that has been used in many countries. However, in Indonesia, the development of vending machine is still considered low. Scholars argue that such low development is due to people’s ignorance on how to use the system. This study makes an attempt to examine this low utilization of vending machine by looking at the external factors such as product attractiveness, technology features, and trust towards Technology Acceptance Model (TAM). The study was conducted based on total of 220 respondents JABODETABEK area. The result of this research confirms that technology features has the most significant relationship with the acceptance of vending machine in Indonesia; while trust has a positive partial relationship with TAM.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Vending Machine, Product Attractiveness, Trust, Technology Features, TAM, Perceived Usefulness, Perceived Ease of Use, Intention to Use, Actual Usage
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF1040 Commodities. Commercial products
H Social Sciences > HF Commerce > HF5001 Business
T Technology > TS Manufactures > TS171 Product design
Divisions: Faculty of Business Administration and Communication > Department of Business Administration
Depositing User: Faisal Ifzaldi
Date Deposited: 02 Nov 2020 13:49
Last Modified: 02 Nov 2020 13:49
URI: http://repository.sgu.ac.id/id/eprint/1804

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