Lie, Lidya and Are, Robert La (2020) The Impact of Food Traveler’s Recommendation to Millennials on Culinary Tourism Awareness: Case Study Indonesia Local Cuisines. Bachelor thesis, Swiss German University.

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Abstract

Culinary tourism awareness is one of the most concerning issues presently regarding culture and traditions sustainability. Despite that, technology development pushed millennials to seek something new on what they are consumed through the internet especially on social media. On the other hand, social media also provides an important role in disseminating information to influence millennials in terms of changing millennia’s perception and develop millennia’s awareness of how they see Indonesia local cuisines as a priority heritage on developing Indonesian culinary diversity to be valuable for every generation. Moreover, this research intends to seek whether Food Traveler’s recommendation does give an impact regarding millennia’s culinary tourism awareness with the case study of Indonesia's local cuisine. The data were collected from 146 millennia that are using social media, Instagram on searching for information about Indonesian culinary tourism with a quantitative method to observe. The finding indicates that millennia’s perception, millennia’s awareness and effectiveness of E-WOM and Hashtags are significantly impacted millennial on culinary tourism awareness by 68.8% with Simple Linear Regression to examine the collected data. Furthermore, this research provides several suggestions to enhance awareness of Indonesia's local cuisine by considering millennia’s perception contribution to food traveler’s recommendation.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Food Traveler; Food Traveler’s Recommendation; Culinary Tourism Awareness; Indonesia Local Cuisine; Effectiveness of Food Traveler On Social Media; Millennia’s Perception; Millennia’s Awareness
Subjects:	H Social Sciences > HM Sociology > HM1176 Social influence. Social pressure T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Faisal Ifzaldi
Date Deposited:	02 Nov 2020 14:03
Last Modified:	02 Nov 2020 14:03
URI:	http://repository.sgu.ac.id/id/eprint/1839

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