Valencia, Irene and Soeprapto, Vishnuvardhana S. (2017) Analyzing the Impact of Betawi Food as a Promotional Tool Towards Culinary Tourism in Kota Tua Jakarta. Bachelor thesis, Swiss German University.

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Abstract

"Local food held an important role in a tourism destination, it is not only a psychological need but it also enhances the destination features, experience. It acts as an attraction to encourage travel motivation of the tourist to come to a destination. Therefore, many destinations start to focus on promoting their local culinary as one of their destination attributes. The purpose of this study is to find out whether internet and non-internet marketing have an influence towards travel motivation of the tourist to try Betawi food. This study is causal-explanatory and focused in quantitative data collection. Primary data collection collected through questionnaire distributed in Kota Tua and online, targeting 100 tourists. Multiple linear regression analysis was used in this study, as well as cross tabulation test per indicator. It was identified that Betawi food has the potential to be the attraction in Kota Tua. The result shows that both internet and non-internet marketing has significant influences as much as 60,2% on travel motivation, however internet marketing has greater influence as much as 57,9% towards travel motivation than non-internet marketing with 29,6%. It is recommended for the Jakarta Tourism Board to focus on promoting Betawi food through internet and improve non-internet marketing channel.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Internet Marketing ; Local Food ; Culinary Tourism ; Non-Internet Marketing ; Digital Marketing
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > Tourism--Marketing T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Adityatama Ratangga
Date Deposited:	14 May 2020 13:32
Last Modified:	20 May 2020 03:42
URI:	http://repository.sgu.ac.id/id/eprint/191

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