Alexandra, Alexandra and Mbouw, Esa Theodore and Bustaman, Yosman THE INFLUENCE OF SELLERS' PERCEIVED VALUE TOWARDS THE INTENTION OF USING SHOPEE INDONESIA AS AN E-COMMERCE PLATFORM: C2C POINT-OF-VIEW. Bachelor thesis, UNSPECIFIED.

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Abstract

The aim of this research is to identify the influence of sellers' perceived value towards the intention of using Shopee Indonesia as an e-commerce platform in Jakarta and Tangerang area. Perceived value is measured through perceived benefits and perceived sacrifices. The data were collected from 250 sellers who have experience in selling their products or services in Shopee Indonesia. The findings of this study indicate that perceived value significantly influences the intention of using Shopee Indonesia. All indicators of perceived benefits and sacrifices have an influence towards the intention of use. This study provides several recommendations for Shopee Indonesia in order to improve the sellers' intention of using Shopee Indonesia as their platform of selling by considering perceived benefits and perceived sacrifices.

Item Type:	Thesis (Bachelor)
Subjects:	H Social Sciences > HF Commerce > HF5410 Marketing
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Mr Arinton Sinaga
Date Deposited:	12 Dec 2024 04:35
Last Modified:	12 Dec 2024 04:35
URI:	http://repository.sgu.ac.id/id/eprint/2747

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