Soeprapto, Pandu Triyo Nugroho and Sitepu, Badikenita and Simatupang, Parhimpunan (2017) “The Impact Of Marketing Strategies On Sales And Managing Its Quality At The Company XYZ”. Masters thesis, Swiss German University.

Preview	Text Pandu Soeprapto 23115019 TOC.pdf Download (367kB) | Preview
	Text Pandu Soeprapto 23115019 1.pdf Restricted to Registered users only Download (373kB)
	Text Pandu Soeprapto 23115019 2.pdf Restricted to Registered users only Download (394kB)
	Text Pandu Soeprapto 23115019 3.pdf Restricted to Registered users only Download (434kB)
	Text Pandu Soeprapto 23115019 4.pdf Restricted to Registered users only Download (365kB)
	Text Pandu Soeprapto 23115019 5.pdf Restricted to Registered users only Download (277kB)
Preview	Text Pandu Soeprapto 23115019 Ref.pdf Download (332kB) | Preview

Abstract

This study provides company XYZ whether there is relationship among the marketing strategies and its influence on sales. There are 3 marketing strategies that are studied; goodies, entertainment and participation of exhibition and training. Secondary data of sales from the company XYZ and their expenses of 3 marketing strategies were analyzed. In testing relationship between the independent and dependent variable in the model is conducted using linear regression, F Test and T test. The analytical results showed that one of the marketing strategies do have positive correlation to sales in the company XYZ. However, out of all independent variables it showed only 42.4% of correlation, while the remaining amount is influenced by other factors that are not examined in this study. This study shows the company XYZ’s customers are satisfied with the service and that it offers hence the increasing amount of sales throughout the year. The company may increase both quality and marketing strategies in order to increase number clients and sales through other factors than marketing strategies itself i.e. pricing and the quality of the product.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Marketing Strategy; Goodies; Entertainment; Participation of Exhibition, Seminars And Training
Subjects:	H Social Sciences > HF Commerce > HF5410 Marketing
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Astuti Kusumaningrum
Date Deposited:	13 May 2020 14:28
Last Modified:	13 May 2020 14:28
URI:	http://repository.sgu.ac.id/id/eprint/331

Actions (login required)

View Item