Rayhaan, Muhammad Fathur and Perangin-angin, Loina Lalolo K. (2018) Social Media As A Medium For Increasing Awareness Of Cheetos Product Around Teenagers. Bachelor thesis, Swiss German University.

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Abstract

Nowadays there are lots of people who uses social media as their daily basis, because of that some companies are starting to use social media to marketing their product to the public. This research will mainly focus about Cheetos’s social media for increasing awareness of their product around teenagers around Tangerang Selatan. The purpose of this research is to find out whether Cheetos’s social media is successful to increase the awareness about their products around teenagers such as Facebook, Instagram, Twitter and YouTube. Social media, in the context of this research, are internet-based applications that allow the creation and exchange of content. The research method used in this research is descriptive qualitative research. The primary data of this research are collected by two sessions of focus group discussion that consist of 2 different groups and two in-depth interview session with the key informant and expert. The secondary data of this research are collected from the company website and the journals created by the company. The results based on the specific respondent of the discussion indicate that social media that owned by Cheetos still need further improvement and publications to make people more aware about the existence of Cheetos’s social media.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Social Media; Awareness; Brand Awareness
Subjects:	H Social Sciences > HF Commerce > HF1040 Commodities. Commercial products H Social Sciences > HF Commerce > HF5823 Branding (Marketing) H Social Sciences > HM Sociology > HM742 Online social networks
Divisions:	Faculty of Business Administration and Communication > Department of Communication and Public Relations
Depositing User:	Astuti Kusumaningrum
Date Deposited:	19 May 2020 14:45
Last Modified:	19 May 2020 14:45
URI:	http://repository.sgu.ac.id/id/eprint/612

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