Irawan, Krisma Budianto and Ipung, Heru Purnomo and Galinium, Maulahikmah (2016) Study On Social Media Users And Its Relation To The E-Commerce Activities On Youth In Indonesia. Bachelor thesis, Swiss German University.

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Abstract

Internet, Social Media and e-Commerce are three most common things people could find and usually interact with nowadays. Internet has been part of our basic daily needs: no one can work professionally without being connected to the network even once in a day. Those people usually also have at least one Social Media accounts; as well know about the existence of eCommerce markets. Also, Social Media and e-Commerce Channel nowadays more likely to interact with each other: people spreading the word about their commerce in the Social Networks. Based on that fact, this research purpose is to find out which factors, based on the Technology Acceptance Model, is playing the huge role on this so-called relations between the interaction of people in the Social Media and their activities in the e-Commerce, especially on Indonesian youth. It turns out, that Voluntariness has 55% contribution towards this relations, as well as Job Relevance, Result Demonstrability and Computer Self-Efficacy with 63%, 60% and 58% contributions respectively.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	E-Commerce; Social Media; Technology Acceptance Model; AMOS; Voluntariness
Subjects:	H Social Sciences > HF Commerce > HF5548 Electronic commerce H Social Sciences > HM Sociology > HM742 Online social networks > HM742.1 Social Media T Technology > T Technology (General) > T58.5 Information technology
Divisions:	Faculty of Engineering and Information Technology > Department of Information Technology
Depositing User:	Astuti Kusumaningrum
Date Deposited:	07 Oct 2020 14:32
Last Modified:	07 Oct 2020 14:32
URI:	http://repository.sgu.ac.id/id/eprint/918

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