Sudjarwo, Arya Raditya and Sjafei, Netta J. (2009) Marketing Analysis of Kukubima Ener-G. Bachelor thesis, Swiss German University.
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Abstract
It’s possible for small companies to compete with big companies that have a lot of resources. The phenomena was happen in Indonesian energy drinks industry, where small companies like PT.SidoMuncul with its product KukuBimaEner-G can compete with bigger company like PT.Bintang Toedjoe and its product ExtraJoss. The purpose of this study is to find the key factor that makes minor brand can compete with major brand, although it has smaller budged. The theory used in this thesis is from the theory of marketing mix strategy which has been implemented in many theory based research. It clarifies the combination of product, place, promotion and distribution and other marketing criteria needed to meet marketing objectives. The research method adopted is an exploratory study. To compete, small companies have to find crack in consumer needs and want which competitors cannot fulfill and develop unique marketing mix to fulfill these needs and wants. To survive in tough competition, companies should not forget these factors and continue to produce innovative idea.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5410 Marketing |
| Divisions: | Faculty of Business Administration and Communication > Department of Business Administration |
| Depositing User: | Astuti Kusumaningrum |
| Date Deposited: | 02 Nov 2020 15:32 |
| Last Modified: | 02 Nov 2020 15:32 |
| URI: | http://repository.sgu.ac.id/id/eprint/979 |
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