Thesis

Andreanto, Reza and Sitepu, Badikenita and Siahaan, Antonius TP. (2016) Impact of Beverage Product Packaging on Consumer Purchase Decision: A Case Study of TETRA PAK product. Masters thesis, Swiss German University.

Ardhianti, Maria Carmeitta and Simorangkir, Deborah Nauli (2018) Decision-Making Factors Of Male Consumers’ Purchasing Behavior Towards “For Men” Facial Wash Products In South Jakarta. Bachelor thesis, Swiss German University.

Bordo, Yoan Aldila Dogni and Pratama, Yudhistira (2018) The Analysis Of 7P’s Of Marketing Mix Towards Customer Retention: Case Study Of Namaaz Dining. Bachelor thesis, Swiss German University.

Hudani, Iklima and Simorangkir, Deborah Nauli (2018) The Effectiveness Of The Use Of Celebrity Endorser Maudy Ayunda In L’Oreal Paris Product. Bachelor thesis, Swiss German University.

Johanes, Kartiwan and Sitepu, Badikenita and Simatupang, Parhimpunan (2018) Analyze The Influence of Product Bundling, Discount and Promotion Toward Customer Buying Intention in ICT Industry. Masters thesis, Swiss German University.

Kurniawan, Hendry and Pasasa, Linus and Simatupang, Parhimpunan (2014) Formulating A New Product Launch Strategy of Vitamin Mineral Supplement Product at Indonesia: Case Study of PT. XYZ, A Pharmaceutical Company. Masters thesis, Swiss German University.

Kusumaningrat, Marisabella and Hidayat, Nila K. (2017) Analysis Of Factors Influencing Brand Awareness Of Xiaomi Smartphones In Jakarta. Bachelor thesis, Swiss German University.

Pangestu, Dimas Ramadhan and Bustaman, Yosman (2015) Analysis of Working Capital on Profitability to Consumer Goods Industry Year Period: 2010-2014. Bachelor thesis, Swiss German University.

Pratama, Leonardus Gede Rama and Halim, Hasniati (2018) The Impact Of Price And Product Quality Towards Consumer Buying Decision At PT. XYZ. Bachelor thesis, Swiss German University.

Rabbani, Alwan Raihan and Musa, Soebowo (2020) The Relationships of Trust, Product Attractiveness, and Technology Features Towards Technology Acceptance Model in The Case of Vending Machine. Masters thesis, Swiss German University.

Raji, Abimbola Sherifat and Bustaman, Yosman and Simatupang, Parhimpunan (2018) The Effect Of Marketing Strategy On Firm Performance: A Case Study Of Indofood, A Major Player In The Food And Beverages Industry In Indonesia. Masters thesis, Swiss German University.

Rayhaan, Muhammad Fathur and Perangin-angin, Loina Lalolo K. (2018) Social Media As A Medium For Increasing Awareness Of Cheetos Product Around Teenagers. Bachelor thesis, Swiss German University.

Soemantri, Reynata and Mbouw, Esa Theodore and Bustaman, Yosman (2022) ANALYSIS OF USER GENERATED CONTENT TOWARDS PURCHASE DECISION ON APPAREL PRODUCTS: THE CASE OF TIKTOK AFFILIATION. Bachelor thesis, Swiss German University.

Suwartana, Irwan and Siahaan, Antonius TP. and Hidayat, Nila K. (2019) Analysis of the Effect of Innovation Strategies on Product Innovation Performance and Organizational Learning in SMEs South Tangerang City. Masters thesis, Swiss German University.

Thakuro, Thakuro and Siahaan, Antonius TP. and Hidayat, Nila K. (2019) The Analysis of E-Service Quality Towards E-Loyalty of Online Food Products: Empirical Study of Go-Food Indonesian Consumers In Jakarta. Masters thesis, Swiss German University.