Cendana, Andryani and Soeprapto, Vishnuvardhana S. (2016) Impact of Coffee Quality Towards Customer Satisfaction Case Study: Starbucks, Summarecon Mall Serpong, Tangerang. Bachelor thesis, Swiss German University.

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Abstract

Coffee has become an everyday drink for people, for people who love to drink coffee; they can easily tell whether the coffee is in good quality by the aroma, taste and temperature. The purpose of this research was to determine the significant impact between the qualities of coffee towards customer satisfaction in Starbucks coffee shop. This research was done with quantitative method where the data was primarily collected through distributing questionnaires and interviewing the staffs of Starbucks. The data collecting process involves 100 respondents who reside around Tangerang Area or have been to Starbucks Summarecon Mall Serpong. Simple Linear Regression analysis in SPSS was used to analyze the data. The result of this research shows that Coffee Quality does have a significant impact towards Customer Satisfaction, as the satisfaction level was high as 79%. Based on the result, it can be concluded that the better quality the coffee is, the higher satisfaction level will be achieved.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Coffee; Coffee Beans; Customer Satisfaction; Starbucks Coffee;
Subjects:	T Technology > TP Chemical technology > TP645 Coffee -- Processing T Technology > TX Home economics > TX901 Hospitality industry T Technology > TX Home economics > TX946.5 Food service
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Atroridho Rizky
Date Deposited:	14 Jul 2020 07:42
Last Modified:	16 Jul 2020 13:25
URI:	http://repository.sgu.ac.id/id/eprint/1187

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