Djajadiningrat, Omar Praditya and Prawira, Oqke (2016) Analyzing Service Quality and Price Impact Towards Customer Loyalty in Restaurant: Case Study Restaurant X. Bachelor thesis, Swiss German University.

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Abstract

The restaurant industry, this part of the hospitality industry is one of the biggest and rapid growing industries in the world. In Jakarta, which is the capital city of Indonesia the number of restaurant keep growing every year creating fierce competition between restaurants. In order to compete restaurants increase their quality in order to reach customer satisfaction, nowadays restaurant aim higher than just customer satisfaction they also aim for the customer loyalty by increasing the quality, and price of their service, food and beverage. This research studies the impact of service quality and price to the customer loyalty. The research type is quantitative with 97 samples from restaurant X; the data collecting instrument is questionnaire. All the data then processed using SPSS. Based on the data research collected it is concluded that service quality and price have a positive significant impact towards customer loyalty 46% and 52%.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Service Quality; Price; Customer Loyalty; Restaurant.
Subjects:	H Social Sciences > HF Commerce > HF5415 Consumer Behavior T Technology > TX Home economics > TX901 Hospitality industry T Technology > TX Home economics > TX946.5 Food service
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Atroridho Rizky
Date Deposited:	16 Jul 2020 16:17
Last Modified:	16 Jul 2020 16:17
URI:	http://repository.sgu.ac.id/id/eprint/1215

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