Wahdini, Putri Nur Aulia and Are, Robert La (2016) The Impact of Live Music Towards Customers’ Buying Decisions Case Study: Intro Jazz Bistro BSD. Bachelor thesis, Swiss German University.
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Abstract
Entertainment is such an important thing for people nowadays. Live Music is also one type example of enterntainment. The purpose of this research is to find out the impact of Live Music in Intro Jazz Bistro towards the Customers’ Buying Decisions. This research was done in quantitative method where the data was collected by spreading the questionnaires to customers of Intro Jazz bistro. Simple linear regression analysis was used to analyze the data. The result of this thesis is that Live Music has an impact towards Customers’ Buying Decisions significantly at 34,2%. Based on the result, it can be concluded that by focusing on Live Music, Intro Jazz Bistro BSD could attract more customer and probably increase the sales.
| Item Type: | Thesis (Bachelor) |
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| Uncontrolled Keywords: | Live Music; Customers’ Buying Decisions; Restaurant. |
| Subjects: | H Social Sciences > HF Commerce > HF5415 Consumer Behavior M Music and Books on Music > M Music T Technology > TX Home economics > TX901 Hospitality industry |
| Divisions: | Faculty of Business Administration and Communication > Department of Hotel and Tourism Management |
| Depositing User: | Atroridho Rizky |
| Date Deposited: | 16 Jul 2020 16:23 |
| Last Modified: | 16 Jul 2020 16:23 |
| URI: | http://repository.sgu.ac.id/id/eprint/1248 |
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