Nugrahtama, Nicholas and Krisnawati, Nila (2018) Consumers Perceived Ease of Use and Perceived Usefulness Analysis of E-Wallet Utilization in The Food and Beverage Industry. The 6th Gadjah Mada International Conference on Economics And Business. ISSN 2548-7965

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Abstract

As an emerging payment method, E-Wallet is considered to be the future payment system that would be used by everyone, especially the millenieal who are tech-savvy. This study aims to determine whether perceived ease of use and perceived usefulness affect the intention to utilize E-Wallet in F&B Industry in Jakarta. To close the gap, this research extended the Technology Acceptance Model by adding a bit of Consumer Behavior theory that are packed in one variable. This is a quantitative study with the sample of 200 respondents. The unit of analysis is consumers considered as individuals - of casual dining restaurants in Jakarta that has an experience of using E-Wallet. This research used multiple regression analysis to measure the impact from cutomer loyalty program to customer retention through two dimensions of loyalty program values. The study results suggested that norm's, lifestyle, and influence from others that are packed as the new one variable has the other two variables of Perceived Usefulness and Perceived Ease of Use. Theoritical implications and further recommendation are based on the findings of this research.

Item Type:	Article
Uncontrolled Keywords:	Digital Payment; System; Technology; Acceptance Model; Consumer Behavior; E-Wallet Utilization; Millennial
Subjects:	H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5415 Consumer Behavior T Technology > TX Home economics > TX946.5 Food service
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Dr. Nila Hidayat
Date Deposited:	23 Jul 2020 15:21
Last Modified:	23 Sep 2020 02:25
URI:	http://repository.sgu.ac.id/id/eprint/1628

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