Setiadi, Floretta and Veronica, Maria Sienly (2017) The Influence Of Indoor Smoking Regulation Towards Consumer Psychology In Choosing Place To Dine. Bachelor thesis, Swiss German University.

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Abstract

Smoking has been a habit in people lives. It was never really a problem, people who were smokers used to smoke on their daily basis doing their routines. They smoke when they are working, when they are doing nothing, and after they ate. As the country developed, many rules and regulations were made to stabilize and maintain the balance of people. Smoking in Indonesia are plenty, every corner you go smoker can easily be founded. This rule restricts smoking in several areas, not to mention hospitals, public transportation, work places and even restaurants. As it evolved, this regulation does not allow smokers to smoke in an indoor smoking facility located in restaurants. Based on this condition, this research is made and conducted to see whether this indoor smoking regulation affects the consumer-decision making regarding restaurants. This Casual Explanatory study is using SPSS software and Simple Linear Regression with Cluster sampling. 70 data are taken from restaurants in South Jakarta, via questionnaire and analysed through validity and reliability test, classical assumption test, and hypotheses test. It is proven that this rule effects consumer psychology in choosing places to dine with a number percentage of 13.4%. It is suggested that restaurants should make an outdoor smoking facility which now eveybody is demanding a place for them to smoke where there are no provided facilities outside.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Smoking Rule; Consumer Psychology; Consumer-Decision Making
Subjects:	H Social Sciences > HF Commerce > HF5415 Consumer Behavior T Technology > TX Home economics > TX851 Dining-room service
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Astuti Kusumaningrum
Date Deposited:	09 May 2020 13:01
Last Modified:	09 May 2020 13:01
URI:	http://repository.sgu.ac.id/id/eprint/163

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