Sadewa, Nydia Ra Putri Saka and Soeprapto, Vishnuvardhana S. (2015) Analyzing the Factors Which Influence Tourist Decision Making When Choosing a Destination. Case Study: Gili Trawangan. Bachelor thesis, Swiss German University.

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Abstract

Indonesia is well known with cultural and natural attractions which encourage tourists to experience tourism in Indonesia. Especially, tourism industry has become one of the largest income generators in the world. This research aims to analyze the relationship of traditional marketing mix (Product, Price, Place and Promotion) and promotional mix (Advertising, Sales Promotion, Personal Selling and Publicity / Public Relation) over tourist decision making when choosing a destination. Furthermore, this research has been performed in one of the beautiful islands in Indonesia, Gili Trawangan. The data was collected through questionnaires which spread to 120 tourists in Gili Trawangan. Data analysis and testing are done by using SPSS through multiple regression method. The results revealed that marketing mix and promotional mix do influences tourists' decision making when they choose Gili Trawangan as their travel destination.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Tourism; Marketing Mix; Promotional Mix.
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > Tourism--Marketing H Social Sciences > HF Commerce > HF5415 Consumer Behavior T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Atroridho Rizky
Date Deposited:	12 Jan 2021 13:25
Last Modified:	12 Jan 2021 13:25
URI:	http://repository.sgu.ac.id/id/eprint/1675

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