Lee, Wen Wah and Anantadjaya, Samuel PD (2014) Influence of Diversity, Communication Practices & Employee Competence on Organizational Citizenship Behavior: A Case Study at Galeri Ciumbuleuit Hotel & Apartment in Bandung, Indonesia. Bachelor thesis, Swiss German University.

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Abstract

The emergence of globalization has forced organization to apply diversity in the workplace to be able to comprehend with the vast markets. Organizational citizenship behavior has become one of the prerequisites to achieve organizational success. This research seeks to analyze the effects of implementing a diverse workforce challenges communication practice within the organization and how organization utilizes diverse employee competences to the workplace. Furthermore, this research was carried out to analyze whether communication practice or employee competence may perhaps become one of the influential factor of Organizational Citizenship Behavior (OCB). This research has been performed in one of a four star hotel called Galeri Ciumbuleuit Hotel & Apartment in Bandung, where the data was collected from a total of 84 full-time and 16 part-time employees of the hotel. Data analysis and testing is conducted through the use of statistical software and path analysis. The result has proven that diversity has a positive correlation and significantly influences communication practice and employee competence. Whereas, communication practices and employee competence has a positive correlation towards OCB but the strength of influence is not strong enough to drive employees to engage in OCB, therefore it provides a base for future research on other factors that may have stronger influence towards OCB.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Diversity, Communication Practice, Employee Competence, Organizational Citizenship Behavior, Path Analysis
Subjects:	G Geography. Anthropology. Recreation > GN Anthropology > GN301-674 Ethnology. Social and cultural anthropology > GN451-477.7 Intellectual life inc Communication H Social Sciences > HF Commerce > HF5549 Personnel management T Technology > TX Home economics > TX901 Hospitality industry T Technology > TX Home economics > TX911 Hotel management
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Faisal Ifzaldi
Date Deposited:	22 Jul 2021 15:47
Last Modified:	22 Jul 2021 15:47
URI:	http://repository.sgu.ac.id/id/eprint/2091

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