Pribadi, Andre Dwithama and Adam, M. Riyadh Rizky (2023) Effect of Environmental Knowledge Moderation on the Relationship between Factors Affecting Electric Car Purchase Intention. Bachelor thesis, Swiss German University.

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Abstract

Electric vehicle (EV) is one of the newest innovations in the field of transportation, with developments in battery and engine efficiency. However, research on electric cars in Indonesia is still minimal, even though it is proven that electric cars are the best choice for driving that do not have as damaging an impact as conventional cars. This research focuses on the intention to buy electric cars in Indonesia, the purpose of this research is to find out whether a person's environmental knowledge has a moderating effect on the relationship between the factors that influence the intention to buy an electric car and the intention to buy an electric car. The data collected will be processed using SEM-PLS. This study found that the moderating effect of the environmental knowledge variable on the relationship between perceived green value and the intention to buy an electric car. Research finds that the higher the environmental knowledge, the stronger the relationship between perceived green value and one's intention to buy an electric car.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Green Technology, Green Products, Electric Cars, Indonesia, Moderation Effects, Environmental Knowledge
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5415 Consumer Behavior
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Faisal Ifzaldi
Date Deposited:	15 Mar 2023 07:15
Last Modified:	15 Mar 2023 07:32
URI:	http://repository.sgu.ac.id/id/eprint/2413

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