Flora, Isaura and Are, Robert La and Hidayat, Nila Krisnawati (2020) Analyzing Safety Needs and Esteem towards Purchasing Decisions during the COVID-19 Pandemic (Case Study: Traveloka). Bachelor thesis, Swiss German University.

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Abstract

Due to the COVID-19 pandemic, everyone has been advised to stay home, work from home and some terminated from their workplace. Meanwhile working or staying from home seems to be the best choice, most workers and citizens are getting mentally exhausted and experiencing Burnt-out. To escape this, they find inspirations to travel in nature and staying in accommodations where it is hygiene through Traveloka. This study aims to analyze the impacts of Safety needs and Esteem from Maslow's Hierarchy of needs caused by the COVID-19 Pandemic, and how it is impacting their Purchasing Decisions, using 300 Bandung Gen X and Millennial Citizens, whose age ranges from 18-40. This study uses two types of data which is Descriptive and Quantitative using the 25th edition of SPSS. The results of this study found out that COVID-19 Pandemic has harmed the economy of Bandung, and the positive aspect of this pandemic is that Safety Needs and Esteem has a relation with Purchasing Decisions as well as it raises awareness, and respect of the community to help each other creating a social solidarity.

Item Type:	Thesis (Bachelor)
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > Tourism--Marketing T Technology > TX Home economics > TX631 Food tourism
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Mr Arinton Sinaga
Date Deposited:	13 Dec 2024 03:37
Last Modified:	13 Dec 2024 03:37
URI:	http://repository.sgu.ac.id/id/eprint/2771

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