Jelanok, Hendrik Musa and Sjarief, Rachman and Siahaan, Antonius TP. (2017) Factors Affecting Customer Satisfaction In Purchase Decision: A Case Study Of Train Genset 500 KVA In PT. XYZ. Masters thesis, Swiss German University.

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Abstract

The main purpose of this research paper is to study significance of some factors (quality, price, distinctiveness, availability and service) in customer satisfaction in purchase decision of train genset 500 kva in PT. XYZ. The factors based on theory of buyer behaviour by Howard and Sheth (1969) as inputs that can be influenced of a company in purchase decisions process. The study is based on quantitative data of 120 respondents of PT. XYZ employees as user of train Genset capacity 500 kva in PT. XYZ from total 170 employees. The Conclusion that service is the most influences factor on customer satisfaction in purchase decision followed by quality, distinctiveness, availability and price. The implication of this research, that PT. XYZ should consider which factor will be the priority to choose and buy the genset 500 KVA to provide higher satisfaction by user who used this product daily.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Consumer Behaviour; Purchase Decision; Customer Satisfaction
Subjects:	H Social Sciences > HF Commerce > HF5415 Consumer Behavior H Social Sciences > HF Commerce > HF5437 Purchasing. Selling. Sales personnel
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Astuti Kusumaningrum
Date Deposited:	12 May 2020 14:51
Last Modified:	12 May 2020 14:51
URI:	http://repository.sgu.ac.id/id/eprint/300

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