Saldin, Azim Atlantino and Adam, M. Riyadh Rizky (2018) The Factors Influencing Men’s Attitude Towards Purchase Intention Of Skin Care Product For Men: A Case Study Of Ertos Beauty Care. Bachelor thesis, Swiss German University.

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Abstract

The purpose of this study is to identify which factor that impact to the men’s attitude towards purchase intention of skin care product for men by Ertos Beauty Care clinic. This research will study the theory of consumer behavior that divide into lifestyle, social expectation, and self-image and brand management that include perceived quality and celebrity endorsement from the respondent. The result is the variable perceived quality has greater impact to the attitude and significant, variable attitude has impact and significant to the purchase intention and also lifestyle has impact and significant to the purchase intention. However, another variable such as lifestyle, social expectation, and self-image has impact to the attitude but insignificant. But there is a variable is not impact to the attitude and not significant is celebrity endorsement.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Consumer Behavior; Lifestyle; Social Expectation; Self-Image; Brand Management
Subjects:	H Social Sciences > HF Commerce > HF5415 Consumer Behavior H Social Sciences > HF Commerce > HF5437 Purchasing. Selling. Sales personnel H Social Sciences > HF Commerce > HF5823 Branding (Marketing)
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Astuti Kusumaningrum
Date Deposited:	19 May 2020 01:58
Last Modified:	19 May 2020 15:35
URI:	http://repository.sgu.ac.id/id/eprint/540

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