Rachmadhani, Fetricia and Abadi, Fiter (2018) The Factors Influencing Consumer’s Purchase Decision Of smartphones (Case Study Of Asus Smartphone). Bachelor thesis, Swiss German University.

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Abstract

The purpose of this research is to analyzing the factors influencing consumer‟s purchase decision smartphone (case study of Asus Smartphone) with social influence concern, brand name concern, price concern, product features concern and attitude concern. The data is collected through questionnaire with non-probability sample. A total of 110 samples were collected in Jakarta, Indonesia. The quantitative data was analyzed using SPSS software and path diagram with SmartPLS as a tool. The findings discovered that there is an influence between all variables with purchase decision, which indicates that the factors influencing consumer‟s purchase decision by social influence, brand name, price and product features concern that lead the consumer‟s attitude to purchase smartphone.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Smartphone; Purchase Decision; Social Influence; Brand Name; Price
Subjects:	H Social Sciences > HF Commerce > HF5415 Consumer Behavior H Social Sciences > HF Commerce > HF5437 Purchasing. Selling. Sales personnel H Social Sciences > HF Commerce > HF5823 Branding (Marketing)
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Astuti Kusumaningrum
Date Deposited:	19 May 2020 02:57
Last Modified:	19 May 2020 02:57
URI:	http://repository.sgu.ac.id/id/eprint/556

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