Febrizki, Rhazhes and Halim, Hasniati (2018) The Impact of Celebrity Endorser and Price Perception Towards Customer Purchase Intention at Hoodieku. Bachelor thesis, Swiss German University.

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Abstract

People nowadays is very much influenced by celebrities. Whether society admits it or not, are a fame-obsessed culture with an overrated amount of curiosity towards all things celebrity. The purpose of this study is to determine the factors affecting customer Purchase Intention of Hoodieku using Celebrity Endorser such as Awkarin and Price Perception. Celebrity Endorser, in this context of this research, are popular people that have a huge impact on influencing people. Therefore, the study is conducted in order to analyse and provide suggestion to improve their brand. The data from this study was taken from a total complete 135 respondents has been gathered through questionnaire and processed using SPSS. The result, it is proven that Price Perception has more significant influence than Celebrity Endorser towards customer Purchase Intention.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Celebrity Endorser; Price Perception; Purchase Intention
Subjects:	H Social Sciences > HB Economic Theory > HB221 Price H Social Sciences > HF Commerce > HF5437 Purchasing. Selling. Sales personnel H Social Sciences > HF Commerce > HF5813 Endorsements in advertising
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Astuti Kusumaningrum
Date Deposited:	20 May 2020 07:05
Last Modified:	20 May 2020 07:05
URI:	http://repository.sgu.ac.id/id/eprint/593

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