Benartini, Olivia Putri and Suryana, Aan (2018) An Examination Towards User Satisfaction Of Interactive Features In Kumparan Online News Portal (A Case Study Of Active University Students In Tangerang). Bachelor thesis, Swiss German University.

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Abstract

This study seeks to examine the user satisfaction towards interactive features in Kumparan online news portal. By applying Uses and Gratification Theory, this research is able to investigate the gratification sought and gratification obtained received by the consumers after using the Kumparan interactive features. Therefore, the satisfaction can be identified afterwards. This thesis work also intended to look if the usage of Kumparan interactive features is correlated with the user satisfaction. Using quantitative study for the data collection, an online survey is conducted with university active students in Tangerang area as the target. 151 respondents were gathered to fill in the questionnaire. As a results of this findings, the user satisfaction towards Kumparan interactive features is found low and the weak relationship between the usage of interactive features and the satisfaction itself is discovered.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Interactivity; User Satisfaction; Kumparan; Online News Portal; UGT
Subjects:	H Social Sciences > HF Commerce > HF5415 Consumer Behavior P Language and Literature > PN Literature (General) > PN4784 Online journalism
Divisions:	Faculty of Business Administration and Communication > Department of Communication and Public Relations
Depositing User:	Astuti Kusumaningrum
Date Deposited:	22 May 2020 03:39
Last Modified:	22 May 2020 03:39
URI:	http://repository.sgu.ac.id/id/eprint/644

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