Claudya, Bethanya and Mbouw, Esa Theodore (2018) The Impact Of Online Digital Reviews On Consumer Behavior: Case Study Of X Health Bar. Bachelor thesis, Swiss German University.
|
Text
Bethanya Claudya 11403033 TOC.pdf Download (1MB) | Preview |
|
![[img]](http://repository.sgu.ac.id/style/images/fileicons/text.png) |
Text
Bethanya Claudya 11403033 1.pdf Restricted to Registered users only Download (918kB) |
|
|
Text
Bethanya Claudya 11403033 2.pdf Restricted to Registered users only Download (677kB) |
|
|
Text
Bethanya Claudya 11403033 3.pdf Restricted to Registered users only Download (610kB) |
|
|
Text
Bethanya Claudya 11403033 4.pdf Restricted to Registered users only Download (1MB) |
|
|
Text
Bethanya Claudya 11403033 5.pdf Restricted to Registered users only Download (668kB) |
|
|
Text
Bethanya Claudya 11403033 Ref.pdf Download (780kB) | Preview |
Abstract
The purpose of this research is to find out whether online digital review has a significant impact on consumer behavior with case study in X health bar. The independent variable for the research is online digital review. The indicators used for online digital review are consumer ratings and reviews, expert ratings and reviews, business ratings and reviews, community questions and answers, sponsored reviews, consumer conversations, and consumer testimonials. This research adopted quantitative research as the data analysis technique, with the type of study causal explanatory study. This research uses questionnaire in order to collect the data, the sample taken was people who have been to the X health bar in South Jakarta and South Tangerang area. The questionnaire is distributed to 88 respondents. Simple regression analysis was used in this research. The result was online digital reviews has positive impact on consumer behavior in X health bar, the impact is 0.215.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Uncontrolled Keywords: | Digital Review; Endorsement; Social Media; Buying Behavior; Buying Decision |
| Subjects: | H Social Sciences > HF Commerce > HF5415 Consumer Behavior H Social Sciences > HF Commerce > HF5437 Purchasing. Selling. Sales personnel |
| Divisions: | Faculty of Business Administration and Communication > Department of Hotel and Tourism Management |
| Depositing User: | Astuti Kusumaningrum |
| Date Deposited: | 20 May 2020 08:10 |
| Last Modified: | 20 May 2020 08:10 |
| URI: | http://repository.sgu.ac.id/id/eprint/670 |
Actions (login required)
 |
View Item |