Aprilyanto, Denny and Pratama, Yudhistira (2018) The Effect Of Customer Perception Towards Buying Decision On Smartwatches Case Study: Tag Heuer Connected And Apple Watch. Bachelor thesis, Swiss German University.

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Abstract

Smartwatch has become a trend in current technological era, thus prominent watch companies are producing their own smartwatches in order to compete with tech companies’ smartwatches. The perception of the consumers has to be properly maintained in order to get positive perception from the consumers towards the company. The purpose of the research is to analyze the impact of customer perception towards buying decision on Smartwatch with the case study between TAG Heuer Connected and Apple watch. This research will take quantitative data which derive from distributing 100 questionnaires to respondents that uses Smartwatch. Data collection using non-probability judgement and snowball sampling to determine the respondents. The statistical analysis uses the simple regression analysis and the data is processed using SPSS software version 24 to generate the result. Before going to the result, this data required to process the validity test, reliability test, normality test, classical assumption test and hypothesis testing. The positive hypothesis of this research is accepted which as follow the result of this research clarifies that customer perception has significant influence to buying decision in Smartwatch. It is highly recommended for the company to maintain the dimension of perception in order to compete with other company.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Customer Perception; Buying Decision; Smartwatch
Subjects:	H Social Sciences > HF Commerce > HF5415 Consumer Behavior H Social Sciences > HF Commerce > HF5437 Purchasing. Selling. Sales personnel
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Astuti Kusumaningrum
Date Deposited:	27 May 2020 15:35
Last Modified:	27 May 2020 15:35
URI:	http://repository.sgu.ac.id/id/eprint/699

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