Kusnadi, Shirleen and Halim, Hasniati (2018) The Impact Of Store Atmospherics And Customer Perceived Value Towards Customer Loyalty With Customer Satisfaction As An Intervening Variable A Case Study Of Turning Point Coffee, Gading Serpong. Bachelor thesis, Swiss German University.

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Abstract

Nowadays, people not only choose a restaurant or café based on the taste of food and beverages but also consider seeing atmospherics, especially people who come with family, clients or friends. The purpose of this study is to find out whether store atmospherics really giving impact to customer perceived value and customer satisfaction, which peaked on customer loyalty. Moreover, this study is using primary research by spreading questionnaires to gain the data. The data is being processed with IBM SPSS to check the validity and reliability for 30 Pre-Test questionnaires. The further process is using SEM PLS; WarpPLS 5.0 to be exact for 100 Post-Test questionnaires. The result of this study showed that store atmospherics, customer perceived value and satisfaction have a positive relationship towards customer loyalty in Turning Point Coffee, Gading Serpong.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Store Atmospherics; Perceived Value; Customer Satisfaction; Customer Loyalty; Coffee Shop
Subjects:	H Social Sciences > HF Commerce > HF5415 Consumer Behavior H Social Sciences > HF Commerce > HF5415.5 Customer relations--Management N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2195 Store decoration
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Astuti Kusumaningrum
Date Deposited:	11 Jun 2020 16:05
Last Modified:	11 Jun 2020 16:05
URI:	http://repository.sgu.ac.id/id/eprint/717

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