Umar, Hamzah Jamal and Abadi, Fiter (2017) Influence Of Product Quality, Price And Location On Purchase Intention In PT.XYZ. Bachelor thesis, Swiss German University.
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Abstract
Property business is one of the most influence businesses in Indonesia, since 1980’s, the investment in business property in Indonesia growth rapidly, and last decade becomes the highest property business growth in Indonesia. DKI Jakarta, capital city of the Republic of Indonesia becomes one of the targets of the property business, compare to other cities, DKI Jakarta becomes the highest growth in development, and also that is the main factor for developers invest their money to develop Jakarta. PT. XYZ is a property developer that runs the business property since 2010, they are focusing on build and sell residential house. In last 4 years, Sales of luxury house in Jakarta is Increasing but Purchase Intention of housing property PT. XYZ is decreasing in last 3 years, 2014, 2015 and 2016 in Jakarta. This study analyzes factors that influence the Purchasing Intention of PT. XYZ which are Price, Product Quality and Location. Data analysis uses SPSS version 20, and the result of processing the data are 96.3% of Purchase Intention PT. XYZ is influenced by Product Quality, Price and Loacation, and also the Location becomes the highest significance to the Purchase Intention of PT. XYZ.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Uncontrolled Keywords: | Price; Product Quality; Location; Purchase Intention; PT.XYZ |
| Subjects: | H Social Sciences > HF Commerce > HF5437 Purchasing. Selling. Sales personnel |
| Divisions: | Faculty of Business Administration and Communication > Department of Business Administration |
| Depositing User: | Astuti Kusumaningrum |
| Date Deposited: | 09 May 2020 13:10 |
| Last Modified: | 09 May 2020 13:10 |
| URI: | http://repository.sgu.ac.id/id/eprint/165 |
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