Junaedi, Indra Maulana and Abadi, Fiter (2017) The Analysis Of Intrinsic And Extrinsic Motivation Towards Sales Performance A Case Study Of PT.XYZ. Bachelor thesis, Swiss German University.

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Abstract

Motivation is an abstract form that has been widely used in human sciences and capable to many approaches. extrinsic motivation can be describe as, money and verbal reinforcement, mediated outside of the person, in the other hand intrinsic motivation is mediated within the person. The purpose of this research is to identify the influence of intrinsic and extrinsic motivation towards the sales performance and to identify the most influencing factors of intrinsic and extrinsic motivation towards the sales performance. The type of study used in this research is descriptive study and quantitative research. In this research, the researcher would like to analyze the factor of intrinsic and extrinsic salesperson’s motivation towards sales performance in PT. XYZ. The author also use multiple linear regression analysis to find the relationship between intrinsic and extrinsic salesperson’s motivation towards sales performance. Extrinsic salesperson’s motivation has the highest regression coefficient is β=0.628. Recommendation for the company is also written at the end of this research.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Automotive Industry; Intrinsic Motivation; Extrinsic Motivation; Motivation; Salesperson’s
Subjects:	H Social Sciences > HF Commerce > HF5437 Purchasing. Selling. Sales personnel H Social Sciences > HM Sociology > HM1106 Long-distance relationships
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Astuti Kusumaningrum
Date Deposited:	09 May 2020 13:16
Last Modified:	09 May 2020 13:16
URI:	http://repository.sgu.ac.id/id/eprint/167

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