Arditya, Della Putri and Adam, M. Riyadh Rizky (2020) Does City Branding, Tourism Event, and City Image Affecting The Decision to Visit? Case Study of: Banyuwangi, East Java, Indonesia. Bachelor thesis, Swiss German University.

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Abstract

In recent years Indonesia implementing a city branding strategy in various destinations to boost the performance of the tourism sector. Banyuwangi created the second branding, "Majestic Banyuwangi". This is done in order to attract tourists to visit Banyuwangi also with the aim of introducing all the events, festivals and attractions that are always consistently held in Banyuwangi. It is also subjectively asumed that the local government of Banyuwangi has no clear understanding whether the new branding contributes to the decision for visiting Banyuwangi. This research aimed to explore the relationship between city branding and tourism event towards city image and their impacts on decision to visit. The hypothesis in this research are tested through data that were obtained from 220 respondents. Quantitative approach was used then the data screening and data analysis IBM Statistic SPSS was used and data were being evaluated using Structured Equation Modeling with Amos 24 software. The result of this study demonstrates that applying the right city branding strategy can produce positive city image and lead to visit decision. Furthermore, also city image has positive correlation to decision to visit. The last finding, indicating tourism event has positive correlation on city image and decision to visit.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	City Branding, Tourism Event, City Image, Decision to Visit, Destination Branding, Banyuwangi
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > Tourism--Marketing H Social Sciences > HF Commerce > HF5415 Consumer Behavior H Social Sciences > HF Commerce > HF5823 Branding (Marketing) T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Faisal Ifzaldi
Date Deposited:	02 Nov 2020 13:49
Last Modified:	02 Nov 2020 13:49
URI:	http://repository.sgu.ac.id/id/eprint/1811

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